Crikvenica is one of the most important tourist destinations of the northern Adriatic. The area of Crikvenica belongs administratively to the Primorje-Gorski Kotar County. In the tourist view, its key advantage compared to numerous other destinations in Croatia is the proximity of the Croatian and Slovenian land centres. Therefore, it is not surprising that Crikvenica is one of the most desirable weekend destinations for Croatian and Slovenian citizens.

In addition to excellent transport links, the geographic position of Crikvenica in the center of the Kvarner Bay has excellent climatic features. Crikvenica is dominated by a moderate Mediterranean climate, characterized by hot and dry summers and mild winters with a healthy, locally-conditioned wind system. The average winter temperature of the Crikvenica area, measured in January, is approximately 5 °C, while during July the average temperature is 32 °C. In summer, the temperature of the sea goes up to a very pleasant 27 °C and is maintained until the beginning of September.

The first written evidence of this place is considered to be cartographic records dated from the 4th century, and other historical sources confirm the settlement of the Crikvenica area back in three millennia. In the Middle Ages, these areas were ruled by the Frankopan princes of Krk and Prince Nikola IV. Frankopan considers the founder of today's Crikvenica. At the mouth of Dubracnica brook in 1412 he built a monastery, and his gift was the oldest written mention of the name "Crikvenica". The monastery has become the centre of social and cultural life of the present population.

According to the latest official census of 2011, Crikvenica counts more than 6,800 people, who are mostly oriented towards tourist activities. The beginnings of tourism in Crikvenica date back to the end of the 19th century, while at the beginning of the 20th century Crikvenica was recognized as a natural, climate-friendly spa resort.

Beautiful sandy and pebble beaches provide the pleasure of swimming in the crystal-clear sea and sunbathing or sleeping in the lush Mediterranean vegetation. The main city beach in Crikvenica stands out with blue flag as an international symbol of quality and care for the coastline and the sea. In addition to natural beauty, green landscapes and clean sea and air, many visitors recognize this area as a significant destination for an active tourist stay.

The aforementioned leads to continuous improvement of the quality of apartment and hotel accommodation facilities and the development and construction of communal infrastructure and general city planning. Particular emphasis has been put on expansion and decoration of the beach area and the construction, decoration and connection of the promenades and cycling trails.

In addition to this, it should be noted that the inhabitants of Crikvenica stand out and preserve their traditional culture, values and traditions, and strive to include them into tourist offer and to increase the quality of stay to numerous guests. The cultural and historical heritage of olive groves, grapevines and fisheries is revitalized through a variety of gastronomic offerings and numerous public events. The newly constructed wide central Crikvenica Square has a remarkably large number of social events from early spring to early fall.

The increase in the tourist offer and the number of tourists also accompanies the parallel rise in prices of services and real estate, which makes investment in real estate in this area a reasonable business venture of low risk. Crikvenica has proved that it is a favourite tourist destination for the last few years, and according to all these trends will continue to be. Due to the range of benefits offered by this area to its residents and the sensational growth of tourism, real estate demand is growing year by year.

This area abounds in immovable property of exceptional quality and also real estate of a more modest type can be found here. However, it should be noted that real estate prices in some areas of Crikvenica are still more accessible to the so-called middle income population that decides to buy real estate through a bank loan, in relation to the island of Krk or the Opatija riviera.